BBA is a specialized course designed for students with an analytical and computative bent of mind. S/he should be able to grasp concepts of finance, economics, operations, human resources etc. The program is also meant for those who want to pursue a professional course for graduation and want to kickstart a career in the corporate management sector.
Nowadays, a majority of the students are pursuing BBA course in graduation because of the following reasons:
After pursuing a 3 year BBA or 5 years integrated course of BBA+MBA from one of the top institutes, a student is capable of getting a managerial level job in top corporate companies, regionally and internationally as well.
BBA is all about teaching aspects of running a business, thereby it promotes and enhances entrepreneurship skills among students. It helps to develop tactical skills in students which are required for being an entrepreneur.
Student who wants to pursue MBA after BBA can easily do so after BBA. It is because the students who have a background in management can easily excel in MBA entrances and personal interview session because they already have the required skillset for advanced management subjects, and they can easily make their way for higher education in the subject for career excellence.
Bachelor of Business Administration or BBA is one of the most popular bachelor degree programmes after class XII. The BBA course is the gateway to numerous job opportunities in a plethora of sectors like Marketing, Education, Finance, Sales, and Government to name just a few. Here are some important highlights of the BBA program/degree that you should know about:
Some of the most popular BBA specializations are listed below:
| BBA Finance | BBA in Banking and Insurance | BBA Information Technology |
| BBA Human Resource | BBA Marketing | BBA Communication and Media Management |
| BBA Foreign Trade | BBA Hospitality and Hotel Management | BBA Hospital and Healthcare Management |
BBA syllabus is devided into six semesters. The BBA syllabus broadly consists of subjects like Business Organisation, Business Communication, Fundamentals of Accounting, Business Mathematics, Management Concepts & Practices, Organisational Behavior, Managerial Economics, Management Accounting, Business Environment, Business Statics, Marketing Management, etc.
Given below is the list of few subjects and topics under BBA Syllabus:
| Principles of Management | Business Mathematics & Statics | Introduction to Operations Research |
| Business Economics | Financial & Management Accounting | Production & Material Management |
| Personnel Management & Industry Relations | Marketing Management | Business Data Processing |
| Business Laws | Introduction to Psychology | Business Analytics |
| Introduction to Sociology | Micro Economics | Organisational Behaviour |
| Essentials of Marketing | Corporate Strategic Management | Human Resource Management |
| MIS / Systems Design | Understanding Industry and Markets | Leadership and Ethics |
| Strategy | Entrepreneurship | International Business Management |
| Sales & Distribution Management | Commercial Bank | Management Security Analysis |
| Manufacture Planning and Control | Digital Marketing | Retail Management |
| E-Commerce | Quantitative Methods | Computer Applications |
| Family Business Management | Export/ Import Management | PR Management |
| Project Management | Financial & Commodity Derivatives | Financial Modelling using spreadsheets |
| Industrial Relations and Labour Legislation | Consumer Behaviour | - |
Apart from these, the BBA syllabus also includes practical skills including the following:
| Soft Skills & Personality Development | Professional Communication & Behavioral Grooming | Writing Skills |
| Etiquette | Conversational Skills | Consulting & Problem solving skills |
| Selling | Negotiating | Persuading skills |
Most BBA colleges also emphasize a local project/ internship which is usually carried out after the 4th semester to gain corporate experience and this becomes a practical training project for BBA students.
BBA course is composed of foundation, core, elective, skill courses required to enter the corporate world. A detailed syllabus describing all the BBA general subjects is as follows:
| Semester I | Semester II |
|---|---|
| Financial Accounting | Macroeconomics |
| Microeconomics | Quantitative Techniques - II |
| Principles of Management | Effective Communications |
| India Socio-PoliticalEconomics | Cost Accounting |
| Quantitative techniques - I | Environmental Management |
| Essentials of IT | Principles of Marketing |
| Semester III | Semester IV |
|---|---|
| Banking & Insurance | Human Behavior & Ethics at Work Place |
| Indian Economics in Global Scenario | Management Accounting |
| Operations Research | Business Analytics |
| Direct Tax & Indirect Tax | Business Law |
| Human Resource Management | Financial Management |
| Consumer Behavior & Services Marketing | Customer Relationship Management |
| Semester III | Semester IV |
|---|---|
| Banking & Insurance | Human Behavior & Ethics at Work Place |
| Indian Economics in Global Scenario | Management Accounting |
| Operations Research | Business Analytics |
| Direct Tax & Indirect Tax | Business Law |
| Human Resource Management | Financial Management |
| Consumer Behavior & Services Marketing | Customer Relationship Management |
| Semester V | Semester VI |
|---|---|
| Strategic Management | International Business & EXIM |
| Research Methodology | Finance Electives |
| Finance Electives | Operations & Supply Chain Management |
| Financial Statement Analysis | Marketing Electives |
| Advanced Financial Management | Entrepreneurship & Business Plan |
| Marketing Electives | - |