Bachelor of Business Administration

BBA is a specialized course designed for students with an analytical and computative bent of mind. S/he should be able to grasp concepts of finance, economics, operations, human resources etc. The program is also meant for those who want to pursue a professional course for graduation and want to kickstart a career in the corporate management sector.

Why study BBA?

Nowadays, a majority of the students are pursuing BBA course in graduation because of the following reasons:

BBA is a Gateway to the Corporate Career

After pursuing a 3 year BBA or 5 years integrated course of BBA+MBA from one of the top institutes, a student is capable of getting a managerial level job in top corporate companies, regionally and internationally as well.

BBA promotes Entrepreneurship

BBA is all about teaching aspects of running a business, thereby it promotes and enhances entrepreneurship skills among students. It helps to develop tactical skills in students which are required for being an entrepreneur.

BBA Paves a Way to Pursue Higher Management Studies like MBA

Student who wants to pursue MBA after BBA can easily do so after BBA. It is because the students who have a background in management can easily excel in MBA entrances and personal interview session because they already have the required skillset for advanced management subjects, and they can easily make their way for higher education in the subject for career excellence.

Bachelor of Business Administration or BBA is one of the most popular bachelor degree programmes after class XII. The BBA course is the gateway to numerous job opportunities in a plethora of sectors like Marketing, Education, Finance, Sales, and Government to name just a few. Here are some important highlights of the BBA program/degree that you should know about:

  • The 3-year professional undergraduate course in Business Management is open to students from all the three streams: Science, Arts and Commerce.
  • The BBA course offers knowledge and training in management and leadership skills to prepare them for managerial roles and entrepreneurship.
  • During the tenure of the course, candidates learn various aspects of business administration and management through class room lectures and practical projects like internship.
  • BBA can be pursued in full-time as well as correspondence mode.
  • There are various BBA specializations one can choose from such as
    • Human Resource Management
    • Finance
    • Sales & Marketing
    • Information Technology

BBA Specializations

Some of the most popular BBA specializations are listed below:

BBA Finance BBA in Banking and Insurance BBA Information Technology
BBA Human Resource BBA Marketing BBA Communication and Media Management
BBA Foreign Trade BBA Hospitality and Hotel Management BBA Hospital and Healthcare Management

BBA Syllabus and Subjects

BBA syllabus is devided into six semesters. The BBA syllabus broadly consists of subjects like Business Organisation, Business Communication, Fundamentals of Accounting, Business Mathematics, Management Concepts & Practices, Organisational Behavior, Managerial Economics, Management Accounting, Business Environment, Business Statics, Marketing Management, etc.

Given below is the list of few subjects and topics under BBA Syllabus:

Principles of Management Business Mathematics & Statics Introduction to Operations Research
Business Economics Financial & Management Accounting Production & Material Management
Personnel Management & Industry Relations Marketing Management Business Data Processing
Business Laws Introduction to Psychology Business Analytics
Introduction to Sociology Micro Economics Organisational Behaviour
Essentials of Marketing Corporate Strategic Management Human Resource Management
MIS / Systems Design Understanding Industry and Markets Leadership and Ethics
Strategy Entrepreneurship International Business Management
Sales & Distribution Management Commercial Bank Management Security Analysis
Manufacture Planning and Control Digital Marketing Retail Management
E-Commerce Quantitative Methods Computer Applications
Family Business Management Export/ Import Management PR Management
Project Management Financial & Commodity Derivatives Financial Modelling using spreadsheets
Industrial Relations and Labour Legislation Consumer Behaviour -

Apart from these, the BBA syllabus also includes practical skills including the following:

Soft Skills & Personality Development Professional Communication & Behavioral Grooming Writing Skills
Etiquette Conversational Skills Consulting & Problem solving skills
Selling Negotiating Persuading skills

Most BBA colleges also emphasize a local project/ internship which is usually carried out after the 4th semester to gain corporate experience and this becomes a practical training project for BBA students.

BBA course is composed of foundation, core, elective, skill courses required to enter the corporate world. A detailed syllabus describing all the BBA general subjects is as follows:

Semester I Semester II
Financial Accounting Macroeconomics
Microeconomics Quantitative Techniques - II
Principles of Management Effective Communications
India Socio-PoliticalEconomics Cost Accounting
Quantitative techniques - I Environmental Management
Essentials of IT Principles of Marketing
Semester III Semester IV
Banking & Insurance Human Behavior & Ethics at Work Place
Indian Economics in Global Scenario Management Accounting
Operations Research Business Analytics
Direct Tax & Indirect Tax Business Law
Human Resource Management Financial Management
Consumer Behavior & Services Marketing Customer Relationship Management
Semester III Semester IV
Banking & Insurance Human Behavior & Ethics at Work Place
Indian Economics in Global Scenario Management Accounting
Operations Research Business Analytics
Direct Tax & Indirect Tax Business Law
Human Resource Management Financial Management
Consumer Behavior & Services Marketing Customer Relationship Management
Semester V Semester VI
Strategic Management International Business & EXIM
Research Methodology Finance Electives
Finance Electives Operations & Supply Chain Management
Financial Statement Analysis Marketing Electives
Advanced Financial Management Entrepreneurship & Business Plan
Marketing Electives -

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